Key Responsibilities: 1. Strategic Planning and Execution: - Develop and implement a holistic marketing strategy aligned with company goals and market trends. - Oversee the creation and execution of integrated marketing campaigns, leveraging video content to drive engagement and sales. - Identify and target key audience segments to maximize reach and impact. 2. Brand Management: - Build and enhance the brand’s presence in the Saudi Arabian market. - Ensure consistent brand messaging across all marketing channels and touchpoints. - Develop and maintain strong relationships with influencers, content creators, and partners to amplify brand visibility. 3. Digital Marketing: - Lead digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing. - Utilize data-driven insights to optimize campaign performance and ROI. - Manage and grow the company’s social media presence, focusing on video-centric platforms. 4. Content Strategy: - Oversee the development and production of high-quality video content that resonates with the target audience. - Collaborate with the content team to create engaging, shoppable video experiences. - Ensure a steady pipeline of fresh and relevant content to maintain audience interest and drive conversions. 5. Market Research and Analysis: - Conduct market research to stay abreast of industry trends, competitor activities, and customer preferences. - Analyze marketing data and metrics to measure campaign effectiveness and inform strategic decisions. - Provide regular reports and insights to the executive team on marketing performance and market dynamics. 6. Team Leadership: - Lead, mentor, and develop a high-performing marketing team. - Foster a collaborative and innovative team culture. - Manage external agencies and vendors as needed to support marketing initiatives.

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