:Objectives of this role- Drive the product- and business-planning processes for cross functional teams- Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective- Assess current competitor offerings and seek opportunities for differentiation- Analyze product requirements and develop appropriate programs to ensure they’re met- Develop, implement, and maintain production timelines across multiple departments- Appraise new product ideas and strategize appropriate go-to-market plans:Responsibilities- Drive the execution of all processes in the product lifecycle, including product and market research, competitor analysis, planning, positioning, requirements and roadmap - Translate product strategy into detailed requirements for prototyping and final development by engineering teams- Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI- Analyze market data to develop sales strategies, and define product objectives for effective marketing communications- Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products, and balance resources to ensure success for the entire organization- Develop product positioning and messaging that differentiates [Company X] across primary market segments

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